Themes of 2022 Kenya presidential campaign reinforced as coronavirus crisis continues

UhuRuto Campaign Ad Kenya 2013

As Kenya’s 2022 presidential race continues in lower public gear due to the global pandemic, today’s Daily Nation has a story headlined “Uhuru Cabinet sweep targets DP Ruto allies” which also reports on competing messaging from the opposing Kenyatta/Odinga/BBI and Ruto camps that has been apparent for at least a few months.

I noticed last year current activity on a Twitter account, “@TheRealRaila”, previously active for less than 30 days in 2017 associated with the very dark propaganda videos of the same title used on behalf of the UhuRuto re-election campaign in 2017:

The account started Tweeting again back in June 2018 after silence from August 2017, and was now being used to promote the Building Bridges Initiative from the Uhuru-Raila “handshake” and “Uhuru’s Big 4 Agenda”. And to attack “evil society” for criticizing the Chinese Single Gauge Railroad deal, to attack Chief Justice David Maraga, and to attack Deputy President Ruto and his cadre.

For example, retweeting this:

See this concluding discussion of the latest campaign posture from today’s Daily Nation piece that leads with talk of upcoming Cabinet and Parliamentary purges:

PROPAGANDA

The reports of the looming changes emerged as apocalyptic videos akin to those that ran against Mr Odinga in the 2017 campaign surfaced online, this time targeting the Number Two man.

The video that has all the hallmarks of the well-planned propaganda campaign that the former prime minister suffered in 2017, asks Kenyans to kick out dishonest leaders.

Images of the deputy president fill the video, although he is not mentioned.

On Sunday, Jubilee Deputy Secretary-General Caleb Kositany, who has become the de facto spokesman for the pro-Ruto camp, said his team was aware of the videos.

“We know who is producing them. It is a group of people supervised by a leading government official and their job description is to discredit William Ruto,” Mr Kositany, who is also the Soy MP, said.

The 2017 anti-Odinga videos and the divisive campaigns that started in 2013 but were escalated five years later were linked to British firm Cambridge Analytica and Harris Media, with the former said to have mined personal information from social media giant Facebook to craft and target personalised messages at voters.

“We just put information into the bloodstream of the internet and then watch it grow, give it a little push every now and again… like a remote control. It has to happen without anyone thinking, ‘that’s propaganda’, because the moment you think ‘that’s propaganda’, the next question is, ‘who’s put that out?’” Mr Alexander Nix from the firm said in the undercover video by Channel 4 TV.

The Ruto team On Sunday castigated the move by the government to reopen restaurants and not churches.

ANTI-VIRUS STRATEGY

Dr Ruto’s activities have stopped due to the directive to close churches. Mr Kositany said places of worship should open, and follow the Covid-19 guidelines.

“It’s not about DP stealing the show in churches, those in charge are more inclined to business, than Godliness,” Mr Kositany said.

Churches, he said, were the “last thing on their mind”. Senate Majority Leader Kipchumba Murkomen questioned the government’s move “to open bars and not churches”.